Cool down your colour Freshly bleached hair looks bright and beautiful but can go brassy over time leaving you with warm, brassy orange tones. Our Iconic Ice White Toning Treatment is a crucial colour corrector for platinum blondes. The true blue pigments within our indigo formulation knocks out nasty brassiness leaving hair icy cool. Following the success of our Bleach Blondes Ice White Shampoo and Conditioner we have launched this Ice White Toning Treatment – the perfect multi-tasker that tones and strengthens fragile blonde hair so you don’t have to compromise on the condition of your hair.  Formulated with blue pigment for a silver finish. This nourishing toning mask also acts as a pre-damage shield by forming a safeguard around your hair to protect its natural Keratin and reduce damage from bleaching, UV rays and heat. Bleach Blondes – A Cult favourite for bleached, balayaged or highlighted hair. HOW TO USE Apply generously to cleansed hair from roots to ends. Distribute evenly, this is best achieved by combing your hair whilst in the shower. Leave on for 1-5 minutes depending on how intense a result you want or 10 minutes if you’re looking for those Arctic blonde hues with hints of grey. Always rinse thoroughly and for best results use weekly.